Podcasts can take advantage of all the techniques we have discussed in this module so far but are primarily video and audio-based. In addition to presentations, blogs and wikis, podcasts are another multimedia tool used for effective business communication. can easily be accessed from all company locations including remote employee offices. Information such as travel expense policies, HR rules and forms, internal contact directory, last quarter’s financial press release, etc. In a business environment, private intranets are used to keep wikis within the company firewall as they are the repository of sensitive company procedures and processes. Wikis are composed of combined knowledge from an online community of contributors. WikisĪ wiki is a web-based platform that usually serves as a knowledge base. Here is an example of a Starbucks Stories blog and a Coca-Cola customer relations blog that do an outstanding job of customer relations. For customers, blogs are a great vehicle for market research, public relations, customer outreach and solicitation of feedback. Blogs are used in business to communicate with customers and employees. A blog is really a website with journal-style entries on topics designed to inform and invite comments. BlogsĪnother multimedia platform to effectively communicate with business audiences is the blog. We will cover multimedia business presentations in more detail in Module 8: Developing and Delivering Business Presentations. You may be familiar with the “Death By PowerPoint” syndrome where the audience is paralyzed with a never-ending stream of slide after slide after slide. Special effects, such automated highlighting or underlining of text on a slide, can break up text-heavy slides as long as they are not overused.ĭespite the dazzling experience multimedia presentations can provide, success still depends on the presenter knowing the audience and framing ideas that are important to them. An embedded customer testimonial video can go a long way to reinforcing a message of good service, giving more credibility to the presenter. Having a combination of text, images, and sound can help emphasize your message and catch people’s attention at multiple points during the presentation. Multimedia platforms allow for the same content to be presented in different ways. They can integrate video, audio and hyperlinks into the presentation, providing a great vehicle for a successful meeting.ĭifferent people process information in different ways. These applications provide professional color, graphic and font capabilities, which help to better express the presenter’s ideas. Multimedia slides created by applications such as PowerPoint, Keynote, Adobe Presenter, or Prezi can provide the basis for effective presentations. Props are also considered to be dated and trite for today’s business presentations. Secondly, they are cumbersome to transport and somewhat dated in their use. First, to make an effective flip-chart graphic, talent and professional tools and materials need to be used. Flip-charts are also limited in several ways. Secondly, handouts carry the risk of falling into the wrong hands, either unauthorized personnel or even competitors. First, they tend to distract the audience, who try to read ahead instead of listening to the presenter. Handouts are typically paper-based and have two major shortcomings. Although paper handouts, flip-charts, and props are still used, they can fall short in several respects. One of the most common uses of multimedia platforms today is to create and deliver effective business presentations. Business presentations, blogs, wikis and podcasts are all excellent examples of how multimedia platforms can get the message across. This means that multimedia platforms offer an array of communication and education applications to business audiences. Multimedia platforms are the spaces that you can use to make, share, or view this content. Multimedia is any content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices.
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